When Anaheim’s Community Investment division launched its massive initiative to revitalize historic downtown and turn it into a walkable hub for living, dining, shopping, and entertainment with wide public appeal, we created an engaging, foundational concept that made every aspect of marketing this area figuratively — and literally — a walk in the park. Our "Live Two Feet Away" theme featured shoes to represent virtually any demographic and reinforced the area's exceptional walkability through fun, informative, and highly effective ads, brochures, banners, signage, and website.