They build compelling retail. Together, we built a powerful relationship over more than 20 years, beginning with their original Lyle Parks Jr. identity and marketing materials and inspiring a brand refresh two decades later. It was a move that renewed excitement and interest in their company while the rest of the retail construction industry was struggling. We added just enough shine and sparkle to the reinvigorated identity to communicate forward motion without losing long-time clients who would have interpreted a deeper rebrand as a worrisome behind-the-scenes shake-up.